The sales figures for Windhoek Draught in the new 440ml bottles went through the roof within two days of being introduced in taverns around the country – nearly 60 000 cases(800 000 bottles) sold. Brandhouse, the exclusive distributor of Windhoek beer, plans to continue down this success road with the introduction of a 660ml bottle(returnable). This will also be available in a 12-bottle branded box. Windhoek Draught is expected to become one of the top 10 selling premium beers soon, its upward trend since launching the 440ml bottle expecting to continue with the launch of the 660ml format. (The Taverner article, edited by LiquorWise)