LIQUOR LICENCE TYPES - OFFERING BENEFITS TO ALL OWNERS / MANAGERS OF RESTAURANTS, PUBS, SPORTS BARS, CLUBS, GUESTHOUSES, HOTELS, LIQUOR STORES, TAVERNS AND ATTORNEYS - SCROLL DOWN TO SEE THE BENEFITS OF EACH LICENCE TYPE

• Benefits of using the services of  The Licence Company :
• The Licence Company offers a popular and valuable Expert Licensing Service.  No sideshows or gimmicks.  Contact The Licence Company and you can talk licensing - our language.    
• The current divisions include GunWise(Firearm Licensing), BusinessWise(Business Licensing), GamingWise(Gambling Licensing) and soon DriveWise (Vehicle Licensing).
• Progress Reports on your application -  Members will soon be able to log in and access their individual account with lots of information on their liquor licence application -  when it was lodged, when it was received by the Liquor Board, when we requested progress reports from all role players (including the liquor board) - We don't hide behind excuses, we give you the opportunity to judge for yourself!
• Practical guidelines to enable the licence holder to safely navigate the liquor licence environment. It tells you what to do and how to do it.
• Applications made easy - Advice on applications for all kinds of liquor licences, drafted by professional liquor licensing experts.
• Simple explanation of liquor laws and how it affects each individual licence holder.
• Free Liquor laws for each province - The Liquor Law for each province for each province is available for those who want to read more.
• Free Liquor Board Agendas - Free agendas of Liquor Board meetings of the provinces which make them available.  Enabling you to be the first to see the outcome of your application or of your competitors.
• LiquorWise Blog - The most comprehensive and up-to-date blog on liquor licensing in South Africa.   We also research articles from all over the world to keep you up-to-date with trends in liquor licensing.  
• Latest Liquor Licensing News - Highlights of the latest liquor licensing news are featured on our homepage.   Often reported before it appears in newspapers or press releases.    Full text articles on latest news topics can usually be found on our Blog.
• Forum - The LiquorWise Forum has been programmed and will be available soon.   Share your opinions, thoughts and concerns with other licence holders.  Obtain free advice and learn of short cuts from others with similar interests.
• Newsletter - Regular newsletters, tweets and important information on the website, our Blog and Forum,  keep the licence holder up to date with the most recent legal and other liquor licensing requirements.
• Links to related websites.
• Telephone support: Members may phone us with any questions regarding the website and/or liquor licensing.
• Liquor law experts: LiquorWise has a network of Liquor law experts and consultants they can refer you to.
• LiquorWise Membership : Membership is advised for al liquor-licenced businesses. It is free, but not cheap.  LiquorWise Members receive summaries of liquor laws, tables, all newsletters, Blog articles and liquor licensing services on a preferential basis and before it is available to other users of the LiquorWise website.  

To join, register as a member by providing your details when clicking  our "Contact Us" link.

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ATTORNEYS / LAWYERS

• A golden opportunity to earn additional fee income;
• Peace of mind regarding advice on liquor licence applications;
• A chance to add value to your service to your important commercial clients;
• An opportunity to attract valuable, new commercial clients.

Why do most attorneys shy away from liquor licence applications?

• The majority of towns do not generate sufficient numbers of applications to justify the time and research required to offer such a specialized service.
• Lack of specialist knowledge of Liquor Acts and constant changes to the legislation and Liquor Board guidelines;
• The risk of incurring liability by giving advice without being up to date is too high.

Attorneys therefore miss a golden opportunity to:

• earn additional income, and
• broaden their client base and bouquet of services offered

What does LiquorWise offer you as the attorney?

• Advice and support - We will advise you on the opportunities for liquor licence work and collection of the information required.

• Drafting of applications - You mandate us to draft the relevant application for a predetermined invoiced fee, which you may recover from your client. You pay us the agreed invoiced amount and debit your fee for the balance.

• Proven track record - LiquorWise has a proven track record. You may contact attorneys who have made use of our services.   We assist large attorney firms with great success.  

• Retain and impress your client - You retain your client for future liquor licence instructions and related commercial instructions, which is the financial backbone of the majority of legal firms.

What must you do to make use of this oppurtunity?

CONTACT LiquorWise on 0861059473 or This e-mail address is being protected from spambots. You need JavaScript enabled to view it. and we will forward a detailed proposal for assisting you.

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ACCOMMODATION - GUESTHOUSE, B&B, LODGE AND HOTEL OWNERS

Guest house owners often think that they do not require a liquor licence to offer and serve liquor to their guests. This is definitely not the case.

Any establishment wishing to offer and serve liquor to its guests, requires a liquor licence.

Guest house owners usually spend an enormous amount of time and a lot of money to prepare their premises for their guests.    Guests nowadays mostly take it for granted that they will be able to order an alcholic beverage of some kind at a guest house.  Most owners offer and serve alcoholic beverages, but most often don't consider that they are illegaly serving liquor.

As a rule, applications for liquor licences for guest houses are not too involved and the rate of success is very good. Therefore, obtain a liquor licence and -

• avoid the embarassment of being summonsed by the relevant local liquor officer.inspector for illegally selling  liquor.
• increase your service levels to your clients;
• generate additional income from liquor sales, and
• increase the value of your business by adding a liquor licence as an asset.

Don't delay -  Contact us to assist you with your application for a liquor licence and manage your business legally.

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FOOD & ENTERTAINMENT - RESTAURANT, SPORT BAR, PUB, CLUB, TAVERN AND LIQUOR STORE OWNERS

A liquor licence is arguably the most important asset of your business that impacts directly on the profitabilty of your business. You therefore have to be vigilant and careful in dealing with it.

You need to be up to date with new legislation affecting your liquor licence, the trends in liquor licenced businesses and the changing views of the liquor board.

We know that it is impractical for you to employ a full-time, in-house liquor licence expert. But, you will always have questions arising about your liquor licence, whether from the local police office, the public or liquor board.

We can assist you

• To establish the current status of your liquor licence. Often a licence is renewed annualy, without having been properly transferred to you.
• In answering your day-to-day queries eg. is it possible to add value to your business with an additional licence?
• Should you want to extend your premises.
• Should you want to transfer your licence to another premises.
• Should you sellyour business, with
  • The transfer of the liquor licence.
  • The drafting of an agreement of sale, which will have to ensure the transfer of the liquor licence.

Do not leave something as important as the legality of your liquor licence to chance.

to assist you in a professionally and with confidence.

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